Netflix strikes deal with cable companies to establish its own channel
Photo by Jin Lee/Bloomberg
Netflix has signed a deal with three cable companies that will allow its subscribers to stream videos through its own ‘channel’ launching Monday.
“If you’re an RCN customer, perhaps in the D.C. area you would pick up your remote control, you could tune to Channel 450, and there you’d find Netflix,” chief marketing officer for Atlantic Broadband David Isenberg told The Washington Post. “You’d select it and that’ll launch the Netflix app. Literally, watching Netflix is as easy a changing the channel.”
The new service could cover as many as 500,000 of RCN, Grande Communications and Atlantic Broadband’s consumers who have both TiVo boxes and a Netflix subscription. The number of customers reached could grow as subscribers choose to opt in.
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