Apple and Google Compete to Build, Maintain More Perfect Digital Mapping System

In the business of modern mapmaking, there are high stakes for customer satisfaction. When Apple released its iPhone5, it replaced Google Maps with its own mapping technology -- and users were not happy. Spencer Michels reports on the challenges of creating digital maps and how crowdsourcing is making them more accurate.

In the business of modern mapmaking, there are high stakes for customer satisfaction. When Apple released its iPhone5, it replaced Google Maps with its own mapping technology -- and users were not happy. Spencer Michels reports on the challenges of creating digital maps and how crowdsourcing is making them more accurate.

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