RARE To Premiere July 18

News Release Date: 
July 6, 2017

For Immediate Release
‘RARE: Creatures of the Photo Ark' Coming July 18

Lincoln, Neb. (July 6, 2017) -- Viewers will soon travel the globe with renowned Nebraska photographer Joel Sartore and discover the diversity, beauty and value of thousands of species at risk of extinction when the captivating series premieres on NET July 18.

“RARE: Creatures of the Photo Ark follows Sartore’s quest to photograph 12,000 species and create worldwide awareness about threats facing animals in Africa, Asia, Europe, North America and Oceania. The new three-part series will air on NET Tuesdays at 8 p.m. CT, July 18, 25 and Aug. 1.

Sartore is founder of the Photo Ark, a 25-year project to save species and habitat. Viewers will be taken back to where it all began at the Lincoln Children’s Zoo when Sartore photographed the naked mole rat – his first for the Ark – in 2005.

“Fifty percent of all animals are now threatened with extinction, and it’s folly to think we can drive half of everything else to extinction but that people will be just fine,” said Sartore. “That’s why I created the Photo Ark. I hope seeing the images fills people with wonder and inspires them to want to protect these species.”

So far, Sartore has traveled to nearly 40 countries to photograph 6,395 species, including 576 amphibians, 1,839 birds, 716 fish, 1,123 invertebrates, 896 mammals and 1,245 reptiles. When complete, the Photo Ark will be one of the most comprehensive records of the world’s biodiversity. 

This project is a race against time. While Sartore is able to photograph 30 to 40 species in a few days, other species disappear before he can get to them. The series looks at the factors driving extinction, including deforestation, rising sea levels, invasive species, pollution and human development.  Scientists and naturalists are also featured as they reveal surprising and important information about why the future of these animals is so critical. 

Sartore has seen how photos can lead to change.  His image of parrots in South America and koalas in Australia prompted local governments to protect them. In the U.S., coverage of the Photo Ark has helped to save the Florida grasshopper sparrow and the Salt Creek tiger beetle.

This series will repeat Saturdays on NET at 7 p.m. CT, July 22, 29 and Aug. 5.

RARE is part of the PBS “Summer of Adventure” which features eight new series including: “Nature’s Great Race” tracking animals of the Arctic wilderness and African bush, July 12, 19 and 26; “Wild Alaska LIVE” as thousands of animals gather for this natural summer spectacle July 23, 26 and 30; and “Ireland’s Wild Coast” as Emmy-award winning cameraman Colin Stafford-Johnson journeys along his homeland’s rugged Atlantic Coast, Aug. 2. Check out the complete summer lineup.

NET operates the statewide public service network which includes NET Television, NET Radio, NET Learning Services and NET Technology Services. For more information about NET, Nebraska’s PBS and NPR stations, visit netNebraska.org.

Joel Sartore with butterflies in the Sierra Chincua Monarch Butterfly Sanctuary in Mexico

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MEDIA CONTACT:  Mary J. Winquest, 402-470-247, mjwinquest@netNebraska.org

NET, Nebraska’s PBS Station
is Nebraska's first public television broadcast service and includes PBS and award-winning, locally produced public television programming since 1954; NET World (NET2) offers live coverage of the Nebraska Unicameral, and other news and public affairs programming; NET Create (NET3) is a 24-hour channel featuring the most popular how-to, travel and lifestyle series.