New 360 Video

News Release Date: 
July 17, 2017

For Immediate Release
360 Video Brings Nebraskans New Online Immersive Experiences


LINCOLN, Neb. (July 17, 2017) -- NET is documenting the Good Life in a new way. It’s called 360 video and is being used by NET across the state to tell stories from different perspectives and bring new learning experiences to Nebraskans.  Produced using a collection of cameras with multiple wide-angle lenses, the separate footage is merged or stitched together to create one spherical high resolution piece. Called immersive video, it puts the viewer in the middle of the shot.

“Media is changing and we’re striving to use new technology to create high-quality content,” said NET General Manager Mark Leonard. “Nebraskans are forward thinking, and we want to use innovation to benefit learners of all ages.”

NET has been experimenting with this new approach to video production for more than a year and plans to begin rolling out new content throughout the second half of 2017.  The first piece released is a performance by the Chiara String Quartet of Lincoln. As viewers move around the video, the sound will also move with them, helping to place them in the context of the scene.

“We’re extremely fortunate to be able to experiment with Chiara on this project. They gave us a world-class program and we got to experiment with cutting edge media technology. It was a perfect blend of art and innovation,” said Chad Davis, NET’s assistant general manager of digital.

To see this new 360-degree Chiara performance, go to NET’s Facebook page. For audiences using a mobile device, the Facebook App is preferred, while a Chrome browser is best for viewing on a computer. Although no special equipment is required, smartphones can be used to explore the 360-degree video by tilting and moving the phone. To enhance the immersive experience of 360 video even further, a virtual reality headset like Google Cardboard or Samsung Gear can be made or purchased. 

“Our experiments are helping us produce new content smarter and faster. We’re taking everything we’re learning about lighting, camera angles and post production to get better and more efficient. It’s exciting to be at the beginning of this new approach to production,” Davis added.

NET’s experiments in 360 video include both digital-first content and content in support of traditional media production. For example, the 360 team is collaborating with NET News on three radio stories exploring unique habitats in Nebraska – the Rainwater Basin, Loess Canyons and Indian Cave Bluffs. The series will air July 18-20 on NET radio and be accompanied by 360 video at netNebraska.org/news later this month.

NET also plans to use 360 video and VR production to create digital learning objects so that learners of all ages can access and use this new technology. The public service media organization is working with educators to help enhance the 360 video learning experience for teachers and students across the state. 

The University of Nebraska College of Journalism and Mass Communications is also involved with NET in the practice of this new technology as their students participate in scouting for 360 video locations and use the new equipment. 

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MEDIA CONTACT:  Mary J. Winquest, 402-470-6247, mjwinquest@netNebraska.org

NET, Nebraska’s PBS & NPR Stations
NET
is Nebraska's statewide public media service dedicated to creating opportunities for Nebraskans to engage with critical issues, compelling stories and quality entertainment. NET serves each of Nebraska’s 93 counties with 52,560 hours of programming each year on four television and two radio channels, plus online and mobile content. In addition to providing free, high-quality educational programming for children, NET provides programming in the arts, award-winning news and current affairs information and emergency alert services. For more information about NET, visit netNebraska.org.