NET Launches Free Localized 24/7 Multiplatform PBS KIDS Services

News Release Date: 
March 1, 2017

For Immediate Release

NET Launches Free Localized 24/7 Multiplatform PBS KIDS Services

LINCOLN, Neb. (March 1, 2017) – Today NET launched new, free localized 24/7 children’s services.

Provided by NET, the free services include a new TV channel and live stream on digital platforms. The effort is NET’s latest initiative to support early learning in Nebraska. Daniel Tiger's Neighborhood

NET will broadcast PBS KIDS shows 24 hours a day on an additional television channel called NET PBS KIDS and offer a live stream, making it easy for Nebraska children to watch their favorite series during prime time and other after-school hours when viewing among families is high.

Viewers will be able to watch the NET-branded live stream through pbskids.org/video and on the PBS KIDS Video App, which is available on a variety of mobile devices, tablets and will soon be available on over-the-top platforms such as Roku, Apple TV, Amazon Fire TV, Android TV, Xbox One and Chromecast. The live stream complements on-demand clips and full episodes, which will continue to be available for free on the PBS KIDS Video App and streaming via pbskids.org.

Following its initial launch, the localized live stream experience will expand to offer an integrated games feature, enabling children to toggle between a PBS KIDS show and an activity that extends learning – all in one seamless digital experience. The live stream and games feature is grounded in research demonstrating that measurable gains in learning are achieved when children engage with PBS KIDS content on multiple platforms. The games will align with the learning goals of each TV series, deepening children’s involvement and supporting learning.

“NET has been an integral part of the state for more than 60 years, delivering content and services that parents trust and that move the needle in early learning,” said Mark Leonard, NET General Manager and CEO. “We are excited to build on the work we do every day for Nebraska’s families by adding these new 24/7 services to our offerings, ensuring that our proven educational content is accessible anytime and anywhere to all kids – especially those who need it most.”

PBS stations reach more kids aged 2-5, more moms with children under 6 years old and more children from low-income families than any other kids TV network.[i] With its new 24/7 channel and digital offerings, NET will build on this reach and impact.

Through this effort, NET will extend its commitment to early learning by offering more families high-quality PBS KIDS content that is trusted by parents and proven to help kids learn. In a recent survey, PBS KIDS led all networks in improving kids’ behavior, with 74 percent of parents saying their child exhibits more positive behavior after engaging with PBS KIDS.[ii] And years of research confirm that PBS KIDS media content helps children build critical skills that enable them to find success in school and life, while also helping parents increase their own engagement. A recent study conducted by WestEd found that PBS KIDS resources can help narrow the math achievement gap for children from low-income families and better prepare them for kindergarten. Additionally, parents’ awareness of their children’s math learning increased significantly – as did their use of strategies to support their children’s learning.[iii]

Designed to meet the needs of today’s kids, NET’s new, free 24/7 services will provide learning opportunities for children whenever and wherever they access media. Nielsen data demonstrate that live TV is the dominant way children access video, accounting for 67 percent of the time children spend watching video content.[iv] Most kids’ TV viewing takes place on weeknights and weekend afternoons and evenings.[v] This trend is true for all children, but especially for those in low-income families.[vi]

NET PBS KIDS’ lineup will include popular favorites such as “Daniel Tiger’s Neighborhood,” “Odd Squad,” “Wild Kratts,” “Dinosaur Train” and PBS KIDS’ newest series “Splash and Bubbles,” “Nature Cat” and “Ready Jet Go!”

NET will offer the NET PBS KIDS channel (check your local listings) in addition to its current PBS KIDS offerings on NET. For more information and full NET PBS KIDS schedule, visit netNebraska.org/kidschannel.

The 24/7 PBS KIDS offering is an integral part of NET’s long-term vision for its children’s service and will build on its reach and impact across the state, where it provides essential services of kids, parents and teachers.

NET operates the statewide public service network which includes television, radio and online services. To learn more, visit netNebraska.org.

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CONTACT: Sandi Karstens, 402-470-6578, skarstens@netNebraska.org

NET, Nebraska’s PBS Station

NET is Nebraska's first public television broadcast service and includes PBS and award-winning, locally produced public television programming; NET World (NET2) offers live coverage of the Nebraska Unicameral, and other local, news and public affairs programming; NET Create (NET3) features the most popular how-to, travel and lifestyle series.

 

 

[i] Nielsen NPOWER L+7 9/21/2015-9/18/2016 M-Su 6A-6A TP reach, 50% unif., 6+ min. K2-5, LOH 18-49w/C<6, K2-11 in HH w/Inc<$20K.

[ii] Nielsen NPOWER L+7 9/21/2015-9/18/2016 M-Su 6A-6A TP reach, 50% unif., 6+ min. K2-5, LOH 18-49w/C<6, K2-11 in HH w/Inc<$20K.

[ii] Understanding School Preparedness, Smarty Pants, 2014.

[ii] Learning with PBS KIDS: A Study of Family Engagement and Early Mathematics Achievement, WestEd, 2015.

[ii] Nielsen Total Audience Report 2Q2016.

[ii] Nielsen NPOWER Live PUT, 9/21/2015-9/18/2016, K2-11 select dayparts.

[ii] Nielsen NPOWER Live PUT, 9/21/2015-9/18/2016, K2-11 M-F 6-10P, M-F 6A-12N, K2-11 in HH w/Inc<$20K.

[iii] Learning with PBS KIDS: A Study of Family Engagement and Early Mathematics Achievement, WestEd, 2015.

[iv] Nielsen Total Audience Report 2Q2016.

[v] Nielsen NPOWER Live PUT, 9/21/2015-9/18/2016, K2-11 select dayparts.

[vi] Nielsen NPOWER Live PUT, 9/21/2015-9/18/2016, K2-11 M-F 6-10P, M-F 6A-12N, K2-11 in HH w/Inc<$20K.