Nebraska Tourists Spend $3.4 Billion in 2018

November 6, 2019 - 2:19pm

Nebraska tourism continues to turn out bigger numbers.


Tourists visiting Nebraska spent $3.4 billion in 2018, an increase of over 5% from 2017, according to an outside study done by Dean Runyan Associates.

Spokeswomen Erin Lenz said the Tourism Commission has concentrated its growth efforts on attracting residents from nearby states and large cities including Minneapolis, Kansas City and Sioux Falls.

“Having huge events like the Swim Trials and College World Series and NEBRASKAland Days in North Platte," Lenz said, "events like that are huge factors in travel spending.” The travel spending supports over 40,000 jobs, Lenz said.

The Tourism Commission also reported a 4% increase in lodging tax for the last fiscal year back in September. Lenz said the tourism commission hasn’t been able to measure the full financial impact, but the numbers continue to climb.

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