WATCH: This 360° Video Takes You Inside a Sale Barn on Auction Day

Inside the Beatrice 77 Livestock Auction, where buyers and sellers meet.
The 360° Camera Rig developed at the University of Nebraska-Lincoln College of Journalism and Mass Communications was used for this video.
Harvest Public Media teamed with professor of practice Matt Waite and student Tony Papousek to shoot this interactive video.
June 13, 2016 - 11:50am

The auction market might be forgotten by urban-dwellers, and with the development of on-line tools and video-casting, some might think live auctions are a relic of the past.  But in local markets, buyers and sellers and livestock still meet in the auction arena. Beatrice 77 in southeast Nebraska offers sales via video, but co-owner, manager and auctioneer Dennis Henrichs says that buyers prefer to see their livestock in-person. In this experiment, NET News teamed with Harvest Public Media and the University of Nebraska-Lincoln College of Journalism and Mass Communications to take you inside a live auction with the use of a 360 degree camera.  Professor of Practice, Matt Waite and UNL graduate student Tony Papousek developed a six-lens camera rig for the task.

360° video on a mobile device (iOS or Android powered phone/tablet) requires the YouTube App for correct playback.  Once installed, you can search for "360 sale barn" within it or try accessing this direct link.  When watching on your phone/tablet – move your device in all directions to take a better look around.  On a desktop, a browser like Chrome or Firefox works best – use your cursor to scroll around in all directions of the video embedded below.


Look inside the Beatrice 77 Livestock Auction!

Phone/Tablet users: Click here to view this 360° video in the YouTube App


Harvest Public Media is a reporting collaboration focused on issues of food, fuel and field. Harvest covers these agriculture-related topics through an expanding network of reporters and partner stations throughout the Midwest.

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